The gnpd is a comprehensive database that monitors worldwide product innovation in consumer packaged goods markets, offering unrivalled coverage of new product activity for competitor monitoring and product idea generation.

The global new products database is part of Mintel International Group Ltd, which also incorporates Mintel Reports (our renowned market intelligence series of reports) and POS+ (our database which monitors UK fmcg sales promotion activity), as well as a range of tailored information services.

The gnpd covers:

• food, beverage and non-food sectors
• 31 categories and 101 sub-categories
• all key global markets.

The gnpd features:

• pictures, ingredients, product details and descriptions of all key new products
• fully-searchable fields
• ability to save search criteria
• front page can be customised to user preferences
• extract facility to create customised reports and presentations
• daily updates
• email alert service to deliver the latest news straight to your desktop
• dedicated customer service
• free consultancy advisory service from our highly experienced editorial teams in London and Chicago
• full IT training from the gnpd helpdesk.

Whether you want to monitor how your market is evolving or require instant information on a specific product, you'll find it all at your fingertips with gnpd - to see for yourself, click the demo above.